Posts tagged sales
Now is a great time to support/promote your favorite vendors. I would love to know who you like to use for-

Reception Halls
Anything else you can think of, add to the list.

Post your favorites on the blog comments. I have weddings booked for next year in Akron, Canton, Cleveland, so I'd like to hear about vendors from any area in NEO. I've got a few of my favorites, but I'm always interested in meeting, getting to know and recommending new vendors. If you have a favorite wedding planner, that is NOT me, that's okay, I'm always interested in meeting other planners as well! The best people come from referrals, do your favorite vendor a favor and list them!

I'm looking forward to getting to know some new people in the industry!

UPDATE- Thank you to the 50+ people that actually emailed me lists.  I was disappointed not to end up getting comments, but then as the emails came in, I realized it was a much better way to list them for me!  Thanks everyone!!
A Whole Month
Why yes, it has been almost a month since I've last blogged. I had a wedding every weekend in August and with back to back to back weddings it is hard to find time to do anything other than work one wedding and then start planning/finalizing the next wedding, after that working the wedding and planning the next. All the while still taking calls for new clients, I'm scheduling appointments into January now! Phew. All wonderful for the business, but definitely exhausting.

I remember a time in my career when I would have a wedding on Friday evening AND Saturday evening a few weekends here and there, that was serious wedding planning. I loved every minute of it, but looking back, I don't know how where all that energy came from! If things keep going as well as they have been, I'll have to work my way up to having that kind of energy again. Wouldn't be the worst thing : )

Now that wedding season is slowing down, but not nearly close to ending, I've got to turn my focus on marketing. The "off-season" will need to be filled with appointments, meetings and times where I update/revamp the website, post for the blog, send out postcards/flyers/mailings and just get my name out in the industry. I already have some really great contacts in the media, so all I need to do make time for meetings and that will just take care of itself!

By next wedding season, I'll have everything in place for a successful year. Well, really I have it all in place now, but I think I will just continue to work on it, continue to make things better and promote my experience as the #1 selling point to brides, because really, that's all you can have in order to know what you are doing as a planner. No book, guide or class prepares you quite as well as 100's of weddings over the years.

If you have any marketing tips, sales ideas, promotional concepts or even contacts, feel free to let me know. You can never know "too many" people when trying to sell yourself to, well, people!
Friendly Competition
I've have decided to dive right back into the market and get to know all of my "competition" in the area. I'd like to use the term competition as loosely as possible as I don't consider this to be an industry or a profession where you can actually have serious competition between wedding planners.

When you become a planner, you do so, because you love what you do. The money might seem great to an outsider, but when you calculate all the the time you dedicate to a wedding, to a bride and her family, and all the manual labor you end up doing, it basically just covers your expenses. When you love something that much, it is hard to think anyone is "better" than you are, just different.

Experience will set each apart, of course. I'm lucky to have so much, while others are in different positions and just learning. That is the path of any career though. People with less experience will learn and people with more will get better, but I never think of them as competing. They are just a different points in their career.

When someone books a wedding planner it is rarely based on anything other than the fact that you just "clicked" with your client. So, that really means that people are either going to want to work with you, because of who you are, or they won't. There is not way to compete with that. Some people might not want my style and personality. You can't help but think that it is better that they make that decision so you only get the very best clients for your business.

Pricing may be an issue to some while to others it is no matter. I don't plan on lowering my price to work with brides with lower end budgets, because those aren't the weddings I enjoy doing. I also don't want to raise my pricing so high that I can only work with a select few clients, I enjoy working more often than not. If you search around the industry for wedding planners you will find that most of them are priced exactly where they should be for what they offer, their experience and their abilities.

All that being said, I'm leaving out that there are just bad planners. People who decide that they want to be a "wedding planner" because they watched the movie over and over again and the job seems like "fun." Well, those people, you can't consider competition. It takes so much time, energy, heart and dedication to be a planner that the people that enter the business for the "glamor" quickly fall off the radar. No competition there and shame on a bride who doesn't check a planner out first to realize they don't have the experience or background for planning.

I think that becoming a wedding planner puts you in a wonderful category with other wonderful people who enjoy what you do. I've enjoyed meeting other planners who can share stories, ideas and tips. If you are good, no one can steal your business. If you aren't good, people being able to steal your business should make you work harder to become better. Period.

So, fellow wedding planners, go and give another planner a hug!!